One surface. A recognisable brand.
Give the mark, colour and graphics a clear hierarchy. Make the front recognisable at a distance and the sides and opening rewarding up close, with a coherent identity across bag sizes.
02 / Branded paper bags
For takeaway drinks, retail shopping and gifts. Paper carrier bags for already-packed products bring convenient carrying and brand character together.

01 / THE CONTEXT
A bag remains part of the brand experience after a customer leaves the shop. It should look considered, load easily and carry well. Drinks, gifts and retail products place different demands on width, gussets, the base and handles.
Give the mark, colour and graphics a clear hierarchy. Make the front recognisable at a distance and the sides and opening rewarding up close, with a coherent identity across bag sizes.
Use the contents’ dimensions and weight to guide width, gussets, base and handle placement. Load and lift sample bags to review bonding, stress points and carrying comfort.
Check that a gift box slides in easily, drink carriers have adequate space and sizes are easy to identify. Resolve these relationships early so the packaging works as a set.

02 / MATERIAL. STRUCTURE. PRINT.
Begin with what goes inside. Agree on the bag format, paper and handles, then consider print and surface finish together. Use a sample to check loading, lifting and carrying before agreeing on the finished specification.
Packaging formats to exploreA useful conversation starts with a few clear details.