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02 / Branded paper bags

A good impression.
Made to carry.

For takeaway drinks, retail shopping and gifts. Paper carrier bags for already-packed products bring convenient carrying and brand character together.

Kraft paper carrier bags with gift wrapping

01 / THE CONTEXT

Understand the product.
Then define the package.

A bag remains part of the brand experience after a customer leaves the shop. It should look considered, load easily and carry well. Drinks, gifts and retail products place different demands on width, gussets, the base and handles.

01

One surface. A recognisable brand.

Give the mark, colour and graphics a clear hierarchy. Make the front recognisable at a distance and the sides and opening rewarding up close, with a coherent identity across bag sizes.

02

Designed around the load.

Use the contents’ dimensions and weight to guide width, gussets, base and handle placement. Load and lift sample bags to review bonding, stress points and carrying comfort.

03

Consider the carton and bag together.

Check that a gift box slides in easily, drink carriers have adequate space and sizes are easy to identify. Resolve these relationships early so the packaging works as a set.

Paper bag opening, inner surface and twisted-paper handles

02 / MATERIAL. STRUCTURE. PRINT.

Every detail.
For the product.

Begin with what goes inside. Agree on the bag format, paper and handles, then consider print and surface finish together. Use a sample to check loading, lifting and carrying before agreeing on the finished specification.

Packaging formats to explore
  • Takeaway drink carrier bags
  • Gift bags
  • Retail shopping bags
  • Coordinated cartons and bags
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03 / YOUR NEXT PROJECT

Bring your idea.
Let’s unfold it.

Arrange a sample discussion

A useful conversation starts with a few clear details.

  1. 01Dimensions, weight and quantity of the contents, cup carrier or gift box.
  2. 02Takeaway, gifting or retail use, plus preferred bag and handle styles.
  3. 03Brand artwork, budget, print quantity and any matching cartons.