Flavour at a glance
Pair a stable category framework with colour or graphic variables instead of relying on small copy.
03 / Food & tea cartons
Paper cartons, tea outer boxes and gift sets designed around existing inner packaging. Clear flavour cues and a considered opening experience help the product stand out.

01 / THE CONTEXT
Food and tea ranges often span flavours, weights and seasonal editions. The front must signal the category quickly while reserving room for net quantity, ingredients and other required information. Filling, stacking, carrying and repeated access can expose structural problems that a flat artwork review will miss.
Pair a stable category framework with colour or graphic variables instead of relying on small copy.
Map filling, carrying and access before choosing tuck, drawer or hinged structures.
Reserve net weight, ingredients and production fields early so late copy does not erode hierarchy or type size.

02 / MATERIAL. STRUCTURE. PRINT.
Create an immediate category and flavour system, with a stable zone reserved for required product information. Choose the opening and internal division around filling method, access frequency and display orientation.
Packaging formats to exploreA useful conversation starts with a few clear details.