04 / Beauty outer cartons

The carton comes first.
Quality comes through.

Paper outer cartons and presentation sets for skincare, makeup, fragrance and personal care. Bring your brand’s character into people’s hands through paper, print and surface finish.

Folded carton flaps, typography and paper finish for beauty packaging

01 / THE CONTEXT

Understand the product.
Then define the package.

The outer carton creates the first impression; opening it and removing the product carry that experience forward. Surface feel, variant recognition and the fit around the existing container should express one clear brand position.

A tactile hierarchy

Choose a lead quality across film, paper grain and relief; let every other effect support it.

Controlled sheen

Gloss can focus attention on a mark or graphic; broader use should be checked for fingerprints, folds and glare.

One family system

Fix the grid, mark position and material tone, leaving shades and sizes as deliberate variables.

A printed sheet and artwork details at Yinjia

02 / MATERIAL. STRUCTURE. PRINT.

Every detail.
For the product.

Start with the client’s existing container or product dimensions to discuss carton structure and support. Establish the paper surface’s main colour, tactile quality and key information before planning finishes and range variations.

Packaging formats to explore