Set the hierarchy around the reading context
Brochures, posters, business cards and envelopes do different communication jobs. Start by describing whether each piece will be used in a meeting, on display, by mail or in everyday handouts. Then decide what a reader should see first and what action should follow.
Multi-page materials also need a clear relationship between the cover, sections, body copy, contact details and footers. Set page order, format and binding together so design and prepress can work from one file.
Keep the artwork and paper in the same conversation
Paper affects how white areas, colour, small type and images come through. Review critical pages with a stock sample or a clear colour reference instead of relying on the screen alone to predict the finished piece.
Check contrast, type, imagery and folding or binding at actual size. If the project needs lamination or another surface finish, bring that decision into the proof and artwork review early.
Clarify the file and quantities before delivery
Before CTP preparation and printing, confirm the released file, linked images, fonts, page order, dimensions, bleed and finishing notes. Keep the quantity, packing method and delivery details in the same production approval.
After multicolour offset printing, connect binding, lamination or other required finishing, then inspect the copy, appearance, structure and count against the job requirements. A physical sample and the approved revision give the conversation a shared reference.
Bring these ideas into your next project.
Arrange a sample discussion
